PG Cooper: Best Poster and Best Trailer (2012)

Posted: January 20, 2013 by Daniel Simpson (PG Cooper) in PGCMAs

PGCMA 2012

*The above image represents 2012’s PGCMA Best Picture winner; Drive.

Best Poster

Abraham Lincoln: Vampire Hunter– I just find this a cool and ominous image. In fact this poster was the only thing about the film’s marketing I did like.

The Cabin in the Woods– The brilliance of The Cabin in the Woods poster didn’t hit me until after seeing the film. The simple imagery majorly teases at the film’s “twist” in both a literal and metaphorical way.

The Dark Knight Rises– The cowl is smashed, Bane can be seen walking away in the distance, and the tagline reads, “The legend ends.” Very chilling, especially for a fan.

The Expendables 2– Funny stuff, and clearly shows that the film is poking fun at these guys just as much as it is celebrating them.

Zero Dark Thirty I don’t know why I like the image of the text being blacked out so much, but I really do. It just looks important.

And The Winner Is…

.

.

.

The Cabin in the Woods

cabin in the woodsIt was a pretty weak year for film posters. Most of the nominees only made it in based on “looking cool”. The poster for The Cabin in the Woods however is genuinely very clever and is able to hint at the film while giving nothing away.

Best Trailer

The Dark Knight Rises– A very dark and moody trailer, this really set a tone of despair. The momentum picks up near the end when a barrage of epic visuals is shown. This also revealed Bane’s chilling, “When Gotham is ashes, you have my permission to die.”

Django Unchained– I love that the trailer starts out like a typical Western trailer with the Johnny Cash music, before turning into Tarantino style craziness and unpredictability. The trailer is just a ton of fun and really gets one amped for the film.

Killing Them Softly– Speaking of Johnny Cash, his music is used masterfully in this trailer. Though a more traditional trailer, the imagery is badass and the whole thing just has a very cool vibe.

The Master– There isn’t any one element I can point to with the teaser for The Master, I just found the trailer so intriguing.

Prometheus– This trailer captures both the sense of discovery with Prometheus, as well as the dark monster movie side of the film. On top of that, the trailer is insanely exciting and the recurring sound in the finale is chilling.

And The Winner Is…

.

.

.

Prometheus

Prometheus-Movie-PosterThis is probably the easiest choice I’ve hard to make so far. It was impossible to watch the trailer for Prometheus and not be excited. The trailer had everything you can want. In fact I’m willing to bet that if the film had a lesser trailer the reception would have been warmer.

Comments
  1. Two rock solid choices here, man. Absolutely correct.

    Prometheus will be a strong canidate for trailer of the decade. (Though your “Drive” image reminds me how sweet THAT trailer was :D )

  2. ckckred says:

    Prometheus definitely had a great trailer. In fact it had some of the best advertising I’ve seen. That probably set my expectations too high for the movie.

  3. r361n4 says:

    Definitely agree, about prometheus, the strength of the movie’s hype machine raised people’s expectations far too high. Woot woot for Cabin!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s