PGCMAs: Best Poster and Best Trailer (2015)

Posted: February 9, 2016 by Daniel Simpson (PG Cooper) in PGCMAs

Written by Daniel “PG Cooper” Simpson

PGCMA 2015

*The above image represents 2014’s PGCMA Best Director and Best Picture winner; Alejandro González Iñárritu’s Birdman.

Best Poster

Crimson Peak: This is a simple poster, but the contrasting colours look great, I love the one-word tagline “Beware”, and the whole thing has an old school charm.

The Hateful Eight: I don’t have much to say about this one. It’s a nice piece of art that I like to look at. I also like that it avoids plastering the casts’ faces all over the poster.

It Follows: How do you market a horror film where the monster can look like any normal person? Easy, change the perspective. Rather than focusing on the monster, the poster just sees a car while two characters make out in the back seat. The poster puts the viewer in a voyeuristic position and the image itself looks great.

Mad Max Fury Road: There are so many awesome visuals in Fury Road than if you just slap a bunch together you’d likely have a pretty cool poster. This poster gives you a solid tease of the various designs in the film and facing Max off against Immortan Joe and his army does a good job representing the danger of this world.

White God: The image of all these dogs lying together is weirdly provocative, particularly with the tagline “The Unwanted Will Have Their Day”. The poster is even better when you’ve seen the image in the context of the film.

And the winner is…

.

.

Mad Max: Fury Road

mad-max-fury-road-poster-8

Simply put, this poster looks fucking cool and is easily the one from 2015 I’d most want on my wall.

Best Trailer

Avengers: Age of Ultron: Marvel are, if nothing else, excellent advertisers. The fact that they were able to sell the world on a property like Guardians of the Galaxy is proof of this. Age of Ultron hooked me with its darker tone and creepy presentation of “No Strings on Me”.

Joy: How do you make a movie about the woman who invented the miracle mop look cool? By focusing on some intriguing visuals and an interesting cover of “You Can’t Always Get What You Want”. It’s a similar format to the trailer for American Hustle but it’s effective and makes Joy’s story look more interesting than it really is.

Mad Max: Fury Road: This trailer is basically a microcosm of Fury Road itself. We get snippets of plot and character, but the focus is clearly on the badass action, great visuals, and unique world. Awesome.

The Revenant: Haunting music and amazing visuals. That’s all The Revenant trailer really offers, but that’s all you need. There’s hardly any plot or character to be seen, but you still get a really good sense of what kind of film it is and the use of the breathing in the second half brings yet more intensity.

Star Wars: The Force Awakens: I always held my expectations in check for The Force Awakens, but it was hard not to feel a wave of hope and optimism and the trailers. This final one gives little glimpses to new characters Rey, Finn, and Kylo Ren while also showing some awesome Star Wars visuals and hinting at a grand narrative. And the music? Perfect.

And the winner is…

.

.

Star Wars: The Force Awakens

star wars poster

There were some good trailers this year, but none created the same sense of hope and wonder as this one. It hits a perfect balance of showing a lot yet revealing nothing and it’s all cut together very well.

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